Layout for a French Tide washing powder advertisement
Date
circa 1960
Format
- Advertising 452
Type of Work
- Process 100
Printers
Dimensions
25 × 35 cm
Printed Pages
1
Locations Made
Layout with written instructions for the repro department. The type and lettering are on cardboard with two overlays, one with a rough copy of the photograph of the housewife, the other with the colour indications for the separations. The value of the coupon offering a reduction of 100 francs indicates that the layout is pre-1961, when France changed its domestic currency system (100 old francs became 1 new franc).
(Musée de l'imprimerie et de la communication graphique, inv 4721)
