Contribution Date
UCLA Library
“What’s happening to the commercial artist?“2
“The 10-second look”2
“How do good ads get that way?“2
“Catalina Buys 7 National Books”2
“Production, I love you—an educational satire”2
Portfolio of Western Advertising Art2
“Long Advertising’s Gertrude Murphy”2
“Genial soft sell puts money in the bank”2
“What is happening to advertising art?“2
“Who will do the big job?“2
“Nelson Carter”2
“Let’s get back to advertising”2
“Is the artist being left off the creative team?“2
“How to improve agency-client relationships”2
“Getting the right hook”2
“Cutter advertising... it’s competitive, complicated, esoteric”2
“Creativity vs. Research— is there really a conflict?“2
“Compton Advertising, Inc.“2
“northern California—it’s The Examiner”2
“The Light Touch”2
Design awards for poster car cards2
Awards for packaging design2
“New wine goes ’high fashion’“2
Design awards for newspaper ads3
“New Look for Bireley’s 6-Pack Features 3-D Effect”2
“Just Good Typography”2
Consumer Magazine design awards2
“Business Publication Award”2
Beeline Radio Advertisement2
“Bakersfield ‘Downtowners’ Go to Town”2
“Art Vs. Photography”2
“You Don’t Have to Bite Off More Than You Can Chew!“2
“The Americanization of California Wine”2
“Should Advertising Techniques Be Taught in College?“2
“Manhunt!“2
“Engineers and Scientists Applaud Aviation Week’s Inertial Guidance Report”2
25 Years Ago2
“Whaddya mean buy Panorama Pacific?“2
“The whiskey’s gotta be in ya when you’re bit”2
“San Diego is Bigger”2
“Men”2
“It won its spurs long ago”3
“How a San Francisco apparel manufacturer won the plaudits of Paris”2
“Strictly From Hunger”2
“Premium Boost Or Bust”2
“McCabe and Mau”2
“Advertising and PR—Kaiser Style, Part II”2
“Calpak’s Maestro of Merchandising”2
“New Glamour For Shipping Cases”2
“Industrial Company Adopts Contemporary Design”2
“How To Make Type Do Its Job”2
“Hoffman Tells Its Advertising Philosophy”2
“Golden State Reduces Its Trademarks From Five To One”2
“California Prunes Have A New Look”2
“Every Advertisement A Special Layout Problem”2
“Joyce Shoes—Fun All Along The Line”2
“Golden State Adopts Wizard”2
“Eleven Wineries, One Label”2
“Sunset Pink”2
“Lakewood Park Grows”2
“Catalina Goes Caribbean”2
About Rene Weaver2
A Graphic Ten Year Story2
