Most Viewed
UCLA Library
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“Volkswagen of America” 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“Just Good Typography”2
“How To Make Type Do Its Job”2
“In advertising, too, you can think small”2
“S&W Fine Foods, Inc”2
“Angelus Furniture Manufacturing Company” 2
Design awards for newspaper ads3
“California Here’s What Made Them Come” 2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
Beeline Radio Advertisement2
“Wells Fargo Bank” 2
“Current trends in spot television: A critical examination of roots and values”2
A Leather Dice Cup for Pencils2
“Foremost Dairies, Inc.“ 2
“Kaiser Cement Company”2
“The Light Touch”2
“Maybe I’m Wrong But Here’s What I Believe About the Business of Advertising”2
“Is the artist being left off the creative team?“2
“nine ways to improve an ad... to death”2
“Survey Changes Air Theme”2
“It won its spurs long ago”3
“How to improve agency-client relationships”2
“Crocker-Citizens National Bank”2
“Men”2
“Occidental Life Insurance Company of California”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New In Graphic Arts?“2
“Are Art Directors Human?“2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“The whiskey’s gotta be in ya when you’re bit”2
“What Lovely Gasoline!“2
“Burgermeister Design New Box”2
“On Spanish Limps and Other Facts”2
“Knudsen Creamery Company of California”2
“Creativity vs. Research— is there really a conflict?“2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
“Chevrolet Dealers of Southern California”2
“The Los Angeles Market Can Be Cut Into Four 'Halves' ”2
“The West Coast Job Market: April ’65” 2
“Compton Advertising, Inc.“2
A License To Advertise2
“Cole of California” 2
“What’s happening to the commercial artist?“2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
Design awards for poster car cards2
“Occidental Center”2
“Eleven Wineries, One Label”2
“San Diego is Bigger”2
“Whaddya mean buy Panorama Pacific?“2
“What’s New In Graphic Arts?“2
“You Don’t Have to Bite Off More Than You Can Chew!“2
“Is the West A Region?“2
“Aphrodisia”3
“Bank of America NT & SA”2
“Golden State Adopts Wizard”2
“Let’s get back to advertising”2
Consumer Magazine design awards2
“The Fair’s the Theme”2
“Catalina Goes Caribbean”2
“Joyce Shoes—Fun All Along The Line”2
“SanFrancisco’s First Lady of Advertising”2
